Atoms

May 2020 — March 2022
Design Systems, Responsive Web, User Interface/Experience, Brand, Social


Atoms is a New York-based startup that strives to create the best everyday sneakers for men and women. The idea is simple, producing a single unisex model — with minimalistic design, comfortable fit, and durability, striving to create the perfect everyday shoe.

I joined Atoms to help solve a lot of issues with the user experience of their e-commerce website. Over two years, I worked alongside a small, scrappy team researching, designing, and pushing updates to a majority of Atoms’ website and user flow. During my time, we fully redesigned the homepage, the purchasing funnel, cart, product page, and accounts page (among other pages). Near the end of my work with the team, I worked with the very talented David Boni, who led the now-refreshed look of Atoms to what it is today.

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