G4 NetworkJune 2020 — October 2022
Brand, Motion, User Interface/Experience, Marketing
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G4, after 7 years, has returned in a newly evolved form — a content studio and network designed to unite creators and fandoms. G4 was the first television network dedicated to gaming — broadcasting live from E3, Comic-Con, and brought Ninja Warrior to America.
In the past 2 years, I’ve worked with G4 to help brand multiple shows on the network including: X-Play, Attack of the Show, Name Your Price, and Arena. The challenge here was to refresh programs that a loyal audience used to watch 7+ years prior. We kept the heart of the shows similar to what they used to be, yet updated to fit into a new technological era.
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